SALMON:LAB, a South Korean skincare line under the management of Corporation Dreamcos, has made its debut in the Polish retail market by partnering with Rossmann Poland. This move marks the brand’s initial foray into the European mass-market drugstore scene, with the first shipment of 50,000 units reaching 120 stores as of June 2026. Additionally, SALMON:LAB is broadening its reach across Central Europe, with significant expansion efforts underway in the Czech Republic.
Since its launch in February 2026, SALMON:LAB has rapidly expanded its footprint into several international markets, including Poland, the Czech Republic, Türkiye, Russia, and various Latin American countries. General Brands, Inc., a subsidiary of Dreamcos, is tasked with the development and supply of products, while Dreamcos itself oversees the international marketing and strategic distribution of the brand.
The cornerstone of SALMON:LAB’s skincare offerings is its use of PDRN (polynucleotide) derived from salmon, known for enhancing skin elasticity and providing barrier care. Their signature product, the SALMON:LAB VGENE PDRN Ampoule, boasts the highest concentration of PDRN at 5,000 ppm within its product lineup. The brand’s extensive range also features essences, creams, toners, cleansing gel foams, and hydrogel masks, all crafted for daily skincare regimens. General Brands has also focused on refining the formulation and fragrance to mitigate the natural odor associated with salmon-derived ingredients.
Entering Rossmann’s physical retail spaces in Poland allows SALMON:LAB to shift from relying predominantly on online cross-border sales. The company aims to expand its presence in stores, tailoring product selections and brand positioning to suit the unique demands of different European markets. A Dreamcos spokesperson highlighted the significance of Poland and the Czech Republic in their Central European growth strategy, emphasizing Rossmann’s role as an established retail partner capable of introducing the brand to new consumers.
Dreamcos’ portfolio extends beyond SALMON:LAB to include brands such as DUFT&DOFT and NOLIE, all part of its broader beauty and lifestyle operations. Those interested in learning more about SALMON:LAB or Dreamcos’ ventures can reach out to Kang Ho-min at Corporation Dreamcos via the provided email.
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