Polish fashion technology company WEARFITS has unveiled an innovative AI-powered virtual try-on service called WEARFITS.me, aimed at transforming the online shopping experience. The platform allows users to visualize clothing on a realistic digital model created from a selfie, height, and weight, eliminating the need for full-body photographs. This service generates studio-style images with a clean background rather than overlaying clothes on a personal photograph, enhancing privacy and convenience for users.
WEARFITS.me seeks to streamline the online fashion shopping process by addressing common concerns with traditional virtual try-on tools. Users can set up their digital model in approximately 30 seconds, and each clothing try-on takes around 20 seconds. The option to provide a full-body photograph is available for those seeking additional accuracy. The platform simplifies product discovery by allowing users to paste product links from various online retailers, automatically identifying product details like photographs, names, prices, and categories.
Shoppers can mix and match items from different retailers, such as tops, trousers, and shoes, to create cohesive looks in a single image. These outfits are saved in a shopping list with product prices and links, though purchases are completed directly with the respective retailers. Lukasz Rzepecki, CEO of WEARFITS, highlights that the platform was created to offer a polished presentation similar to fashion product photography rather than edited images of personal spaces.
Privacy is a core component of the WEARFITS.me service. User photographs and generated outfits are visible solely to the individual, stored in the European Union, and not utilized for AI training or sold to retailers. Retailers can integrate a “Try it on yourself” button to their product pages, directing users to WEARFITS.me without needing software integration, contracts, or retailer accounts. Customers can navigate back to the retailer using a “Buy at your shop” button, and businesses can track incoming visits through UTM parameters in their analytics systems.
WEARFITS.me is positioned as a specialized tool for fashion shopping, distinct from general-purpose AI chatbots like ChatGPT. Unlike those services, it does not require written prompts or manual uploads of garment images, focusing instead on product discovery, outfit creation, and purchasing. The platform operates through a web browser without requiring app installation and offers a Free plan with three monthly try-ons. A Plus plan, costing $4.99 per month, provides 40 try-ons, while a one-time Pack offers 100 try-ons for $15. Interested users can access the platform at https://wearfits.me/.
About WEARFITS
WEARFITS is a technology company developing solutions powered by artificial intelligence, augmented reality (AR), and 3D/gaussian splat technologies for the fashion and e-commerce industries. Its portfolio includes virtual fitting rooms for footwear, clothing, and accessories, product visualization tools, and size recommendation solutions. WEARFITS.me is its consumer platform for creating studio-style try-on photos from a selfie and products from online retailers.
Lukasz Rzepecki
WEARFITS sp. z o.o.
[email protected]
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