Tesla’s Image Tanks as Musk’s Political Ties Backfire, Says Marketing Professor

Elon Musk’s deep involvement with Trump’s Doge office has led to a dramatic erosion of Tesla’s brand, according to marketing professor Scott Galloway. Tesla’s reputation has plunged from 8th to 95th in national polls, with European sales collapsing and BYD taking the lead in the region. Galloway argues Musk’s political pivot alienated Tesla’s core buyers, with three-quarters of Republicans unwilling to buy EVs. After a 71% drop in profits, Musk announced he’ll step back from Doge, but the fallout for Tesla’s brand may be long-lasting.